Buff Briefs

Your quick scroll of what mattered last week, before the coffee or tea kicks in.

😮 Adobe & YouTube Unite for Creator-Led Brand Content: Adobe Max unveiled YouTube Shorts editing tools and AI Assistant(beta) in Adobe Express, soon to integrate with ChatGPT.

🧩 OpenAI saga, new receipts: Ilya Sutskever’s 10-hour deposition surfaced a 52-page memo on leadership issues and even Anthropic merger chatter.

📊 Wharton’s 2025 report: ~75% of enterprises now track GenAI ROI and 3 in 4 see positive returns; C-suite ownership is rising fast, and budgets are following suit.

🤯 Google Launches Pomelli, AI Branding in Minutes: Pomelli scans your website, extracts your brand voice, and auto-generates campaigns and creatives.

✏️ Google AI Studio Launches Vibe Coding: Google’s new Vibe Coding experience lets you go from a single prompt to a fully working multimodal AI app, no APIs, SDKs, or setup required. Gemini auto-wires the right models and services while an I’m Feeling Lucky mode helps you brainstorm ideas in seconds.

🎟️ November Events Worth Your Time

Because the rooms you’re in shape the ideas you lead.

Here are the events shaping the month ahead for marketers, brand leaders, and innovators, from NYC to Toronto:

• Consumer Connection Summit - Nov 6 | NYC (Snapchat x Mondelez)

  Inside the future of brand storytelling through AR, retail media, and Gen Z attention.

• AI Summit by Female Quotient - Nov 12 | NYC

  How women leaders are shaping the AI ethics and creativity agenda.

• Beyond Make with Notion - Nov 13 | NYC

  A hands-on look at systems thinking and AI workflow design for creative leaders.

• Google DevFest Toronto - Nov 15 | Toronto

  Where AI, product, and developer ecosystems converge.

Buff Takeaway: AWS AI Innovators Summit

Last week, I joined AWS, Anthropic, and AI leaders from across industries to explore how the next generation of agentic architectures are being built and governed responsibly.

I loved how Anthropic put it: “Responsible before ready.” 

When you’re building something that learns, every decision you make on what to include/omit teaches it what to value. And that’s where responsibility really lives.

So before we rush to release the next big thing, maybe the better question is
“Would I trust this product to represent my judgment if I wasn’t in the room?”

📖 I shared my full takeaways here → Read on LinkedIn

The Buff Agenda This Week

💼 Attend: The CMO x CFO Experience - an invite-only event hosted by the New York Stock Exchange bringing together marketing and finance leaders for a full day of panels. If you’re attending, let’s connect!

📊 Carousel Drops: Product Innovation Buzz | The Latest Marketing Buzz

Stay Curious, Stay Ahead!

"The future belongs to the curious, not the certain." - John C. Maxwell

See you next Monday, 7 AM on the dot, Buffs!