Buff Briefs

Your quick scroll of what mattered last week, before the coffee or tea kicks in.

🧠 ChatGPT Atlas = AI-native browser (macOS). It works inside any page, remembers context, and can run Agent Mode to finish multi-step tasks end-to-end.

⚛️ Google confirmed the first verifiable quantum algorithm to outperform a classical supercomputer.

🛍️ Twitch launches live shopping with e.l.f Cosmetics (Amazon Ads powered)

💸 LinkedIn doubles down on creative ROI with its new B2B Measurement report

✏️ Noticed how Instagram’s Sends are front and center in its new Reels-first navigation? The platform’s now building even more into that, rolling out the ability to draw in DMs.

The Scene IRL - Creator Marketing Summit

If last year was about creators building reach, this year’s about creators building real estate, across screens, fandoms, and even rideshares.

Last week, I joined #paid’s Creator Marketing Summit (featuring creators like Zoe, Haley Kalil, and Hailey Julia). Here’s the standout moment from the main stage -

The 2026 Predictions

1️⃣ Global Creators - AI-powered translations will connect audiences across borders.
2️⃣ Creator IRL - Creators become destinations, not just personalities.
3️⃣ Spectrum of Social - Slow content and intentional imperfection take center stage.
4️⃣ Next Wave of Creator Commerce - From Sephora to Best Buy, creator storefronts are the new mall.
5️⃣ Influencing Machines - More content = more context for LLMs = higher visibility.
6️⃣ Creator Companions - AI copilots who create (and earn) while you sleep.

If you’re wondering where to discover events like these, look no further, I curate the ones worth your time right here in this newsletter and on TheDigitalBuff.com.

BuffChat: LinkedIn’s Head of Ads Measurement

In this BuffChat with Jae Oh, Head of Ads Measurement at LinkedIn, he shared a framework that completely reshaped how I think about measuring impact.

It’s called the Measurement Holy Trinity, and if you’re leaning on just one leg, you’re flying blind.

We also cover the three metrics every CMO tracks, why ROAS is underrated in B2B, and why the future is causal, not rules-based.

Watch The Full Conversation Here.

The Buff Agenda This Week

Stay Curious, Stay Ahead!

See you next Monday, 7 AM on the dot, Buffs!