This just in from The Buff Desk

"The only way to be indispensable is to be different." - Seth Godin

Author

The Digital Buff
June 20, 2025

Hi , it’s 8 PM on a Friday. Which means I know you probably don’t need another email. But this isn’t just any email.

This is the very first newsletter I’ve ever sent out from The Digital Buff, a project I’ve been quietly building, obsessing over, and pouring every piece of myself into.

And if you’re reading this? You’re officially part of that beginning. 🥹

So, thank you.

Whether you’re curled up on the couch, still in work mode, or catching your breath after a long week, I just wanted to send a little moment of clarity, creativity, and care your way.

Let’s dive in. 💚

This Week from The Buff

Meta just flipped the Ad world on its head.

If Meta’s automation push left you wondering where this leaves agencies, brand strategists, and marketers, you’re not alone. I wrote a no-fluff breakdown with clear steps to help you prep for what’s coming. No jargon. Just the facts you need to stay ahead - Read Here.

Meta vs Agencies: Who’s Holding the Controller Now?

Free Resource: Prompt-to-Performance Notion OS

Your campaigns? Organized.
Your prompts? Trackable.
Your insights? Actionable.

Download the exclusively free Notion OS for Omni-channel Marketers here:

NYC Friends, Let’s Meet IRL

I’ll be at CommerceNext next week in New York!

If you’re attending, or just around, reply to this email and let’s grab coffee, chai, soda, fries... whatever says “creative collab break” to you.

✨ P.S. Looking for more IRL moments like this?

Check out thedigitalbuff.com for curated events happening in your city, designed for marketers, PMs, and curious minds who want to stay in the know and connected.

Before You Go...

Join 4K+ curious minds on Instagram or connect with me personally on LinkedIn. Expect weekly drops, chaotic thoughts, and quiet breakthroughs.