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- LinkedIn put creators at the center. I brought newspapers. 🗞️
LinkedIn put creators at the center. I brought newspapers. 🗞️
Apple's Siri reset, Instagram grid control, creator ROI data, Extra's inbox chaos fix, and the World Cup tracker worth saving.
The Digital Buff
June 13, 2026
This week, LinkedIn put Creators at the center. I showed up with newspapers..catch up here.🙂↕️
This Just In From The Buff Desk ☕
Creators got a seat at the table this week. Did you pull up a chair?
Brands can now discover and partner with creators directly inside Campaign Manager. Vetted by topic, audience insights included. Creators sign up via a new Monetization tab. Also dropped: BrandWorks, LinkedIn's in-house team offering hands-on B2B campaign strategy. LinkedIn is serious about creators now, and the timing couldn't be better. If you're in it, tag brands you want to partner with in your posts. Your content is visible to them inside the marketplace. Use that.
WWDC just gave us Siri AI, searches across your messages, emails, and photos, executes actions across apps, pulls real-time web info, and syncs conversation history across all your devices. Beta drops later this year in English. Not available in the EU on iPhone/iPad at launch, not available in China. Oh, and some Apple Intelligence features now have daily usage limits unless you're on iCloud+. The AI arms race just showed up on your home screen.
Creators and publishers with a sizable following on at least one major platform can now claim a dedicated profile page on Google Search, with an avatar, bio, social links, latest posts, and a direct URL.
Claiming a profile can trigger a Knowledge Panel, meaning your content surfaces on Discover and when people search your name. Google is building a creator-native discovery layer directly into Search.
Check your eligibility at profile.google.com/claim and claim yours now. Early movers will have the edge.
Instagram Reorder Grid is Here
You can now rearrange your profile grid in any order you want. Long-press any post, select "Reorder grid," and move things around.
Pinned posts stay fixed. This is the first real tool that lets brands deliberately shape their grid toward an outcome, buying, watching, or following, instead of leaving it to whatever you posted most recently. Your grid still matters. People visit profiles. Optimize for the visit.
Stories live 48 hours, content is prioritized in friends' feeds, unlimited audience lists, rewatch analytics. Meta is building a revenue stream that doesn't move with advertisers. The rest of the industry will follow.
News Read:
Creators Aren't Optional Anymore. LinkedIn's Data Says So.- By LinkedIn
“Because it’s not just about being seen, it’s about being remembered, trusted, and chosen. That’s what it takes to be buyable in today’s market.” - Alex Josephson, VP, BrandWorks, LinkedIn.
82% of B2B marketers say creator campaigns are essential to deliver measurable ROI. 56% of B2B buyers rely on creator input at the final stage of the buying process, not to discover, but to confirm. And 81% say pulling back from creators means leaving revenue on the table.
This isn't a trend report. It's a business case. LinkedIn surveyed 1,299 B2B marketers across five countries, and the message is consistent: credibility is outperforming polished brand messaging, and trusted voices are closing deals.
The timing of this data alongside the Creator Marketplace launch is not a coincidence.
Challenge Set :
Two things to actually try this week!
a. Try Extra. It handles your inbox chaos.
Extra just dropped "Handle It"; ask Extra to schedule a meeting, confirm an appointment, coordinate plans, and it takes care of the back and forth. Think of it as your inbox and life admin assistant in one place. The waitlist is gone. You can download it right now.
💌Download Extra and let it handle your inbox.💌
48 teams, 16 cities, 104 matches, one summer. Google built an entire product suite around following it, Search, Maps, Waze, Gemini, all mobilized. Respect the ambition. But if you just want to know who's playing and when, Cat Goetze's tracker is the move.
 Luiza Cocito holding The Creator Times | Buff Power Up :LinkedIn invited me to a Pre-Cannes Creator event. 30 creators in the room plus the LinkedIn team, people I genuinely consider good friends. I showed up with actual newspapers. Physical. Printed. Newspapers. 🗞️ |
Trying to get into rooms you shouldn’t miss?! Head to thedigitalbuff.com and check the events tab before you miss another one. 👀